Epic

 

 

 

 

 

Five of the favorites to win gold in Cannes this week. All epic in scope, scale, and/or execution.

The Ikea spot is strategically brilliant and compelling. The Carlton Draught spot is one of the best commercials I've seen in a long time. The Target event, however, is one of the coolest things I've seen, period.

Excellent work from Weiden + Kennedy, Amsterdam (both Heineken and Nike), Mother, New York (Target), Mother, London (Ikea), and Clemenger BBDO, Melbourne (Carlton Draught).

UPDATE 6/27: The Nike film took the Grand Prix in the film division. The Heinkeken and Carlton Draught films both won Gold Lions. All winners can be viewed here.

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